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If you want to learn how to guest post on authority sites in your industry, check out this guide. Anything more than that can get you into hot water with Google. Backlinks from guest posts should make up around 5% of your link profile. Instead, use a link with your brand name as the anchor tex (like: Backlinko). Avoid keyword-rich anchor text in your link.Publishing lots of guest posts on unrelated sites is a huge red flag. With that, here are a few tips to keep in mind as you start guest posting: That’s because guest blogging can easily go from a legitimate way to get traffic and exposure to a black hat approach.īut when done right, guest posting is an awesome way to get some early links and exposure for your website. Guest posting as a link building strategy is extremely controversial. In fact, a while ago, I got 766 links to ONE Skyscraper post: In fact, this approach takes a ton of hard work.īut the reason I recommend starting here is the fact that Skyscraper content is relatively straightforward to create and promote. If you’re new to SEO and content marketing, I recommend The Skyscraper Technique because it takes a lot of the guesswork out of creating content that bloggers and journalists will be likely to link to. With that, let’s cover a few white hat link-building strategies that I use and recommend. There are lots of other black hat approaches that have nothing to do with links (like doorway pages).īut in most cases, when people say “black hat SEO”, they’re referring to black hat link building. Was the link “earned”? In other words, did someone link to your site because they thought it was worth linking to? If so, you’re good.īlack hat SEO isn’t just about link building.Did you pay for the link? No matter how you slice it, directly paying someone for a link is always against Google’s guidelines.This is a regularly-updated list of things that Google considers shady. How do you know if a specific link-building strategy is black or white hat? That’s why I don’t recommend black hat SEO. Whenever you start typing something into Google, you get a bunch of search suggestions: You’ve probably noticed this feature already. Here are a few tips to help you find keywords. That way, when your customer searches for your product, you show up in the search engine results.Īnd for keywords that your customers use when they’re NOT looking for your product or service, you show up for those too. On the other hand, Informational Keywords are things that your audience is interested in when they’re not necessarily searching for shoes:Īnd to succeed with SEO, you want to optimize pages on your website around both types of keywords. Your bucket of product keywords would be things like: Let’s say that you run an eCommerce website that sells tennis shoes. Search engine result pages are separated into two distinct sections: organic and paid results. Which is why we’re going to focus on optimizing your site for Google in this guide.
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In most cases, when people think “search engine optimization”, they think “ Google SEO”. (For example, Google has over 200 ranking factors in their algorithm.) How they determine the “best” result is based on an algorithm that takes into account authority, relevancy to that query, loading speed, and more. Specifically, your job is to make sure that a search engine sees your site as the overall best result for a person’s search.
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SEO works by optimizing your site for the search engine that you want to rank for, whether it’s Google, Bing, Amazon or YouTube. Play right into their hands by making those signals real and not artificial.Īnd now it’s time to put this stuff into practice with a step-by-step SEO tutorial. Create a website that people love! Search engines are designed to measure different signals across the Web so they can find websites that people like most.